Nanhi Kali is a non-profit dedicated to saving young girls in India from being sold by their families. In the poorest regions of the country, parents simply can’t afford the requirements to care for and educate their daughters. But even with such an important mission, the competition for donations is overwhelming. So we focused on ideas that would go further than creating awareness, but actually engage people on a personal level and let them see the tangible results of their involvement.
I oversaw and developed the design direction of the visual identity, communications and website.