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A Girl Story is the world's first donation-based film series starring Tarla -- a girl who dreams of an education. Her story only progresses when users donate, unlocking new chapters in a seamless chain of YouTube videos.
I oversaw design direction of the visual identity, communications and website.
Awards and Recognition:
One Show Interactive
Gold Pencil and 2 Merits
Cannes Cyber Lion
Bronze
FWA
Site of the Day
Tomorrow Awards
Finalist
Webby Awards
4x Honoree