Creative and design direction for Mix Film Festival identity & program.
Over the past few years, Jim Beam has gone from an American icon to a down-market, value brand. Changing this perception required a major rebranding effort spanning social media, sports and music partnerships, print, promotions, and a launch spot powerful enough to live up to the tagline, “Bold Choice.” Just two weeks after this anthem spot launched, Jim Beam gained 65,000 new facebook fans.
I developed the design and art direction for the overall brand communications, guidelines, bottle photography and bottle redesign concepts.
Creative and design direction of brand identity, design guidelines, brand imagery, communications & advertising across across all platforms, and store signage.
Creative and design direction for visual identity, communications, website and packaging.
Creative & design direction for project management manual.
Logo system design direction for HBO’s product platform.
Creative and art direction
of brand imagery.
A Girl Story is the world's first donation-based film series starring Tarla -- a girl who dreams of an education. Her story only progresses when users donate, unlocking new chapters in a seamless chain of YouTube videos.
I oversaw design direction of the visual identity, communications and website.
Awards and Recognition:
One Show Interactive
Gold Pencil and 2 Merits
Cannes Cyber Lion
Site of the Day
Sabra hummus came to StrawberryFrog when they were less than 10 % of the U.S. Market behind major players like Nestlé Tribe and Kraft Athenos brands. Fast forward to 2015, a mere 8 years later and Sabra today owns 60 percent market share, dwarfing all the competitors.
I developed and oversaw the design & art direction for overall brand communications, guidelines and brand imagery.
Creative and design direction for Ecco Domani's print and social ad campaign.
Creative adn design direction for visual identity, communications, and retail for launch of New Balance Psyche.
Creative & design direction for Albania Business & Tourism brand identity.
Design direction for national advertising campaign, website and packaging design.
Promotional book design for Stephan Hawking IMAX film.
Creative and design direction for Blackberry SuperApps advertising campaign.