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Moms turn to the internet for advice, not advertising. But Pampers, one of P&G’s most iconic brands had never really expanded its digital footprint beyond banners. So we launched Hello Baby, a customizable app that brings to life your baby’s unique development. We also recreated pampers.com as an immersive experience with tools for scheduling doctors appointments, monitoring sleep patterns and more.
I oversaw and developed the design & art direction for the Hello Baby tablet & mobile app.