Flagstar
Bank
As the design director for Flagstar Bank's rebranding, I led the creation of their new logo and brand identity. Overseeing both internal and external marketing materials, I ensured a cohesive visual representation across all touchpoints. This involved directing a brand photoshoot and creating a consistent design system for ad campaigns, credit cards, signage, print materials, digital platforms, and merchandise. Additionally, I developed comprehensive brand guidelines for ongoing consistency and clarity.
Agency: StrawberryFrog
Photography: Henrik Halvarsson
LOGO
brand overview
BRAND PHOTOSHOOT
BRANDMARK USAGE
ICONS / charts
CREDIT / DEBIT CARDS
posters / PRINT / DIRECT
OUTDOOR
social
