European Wax Center
Brand Design
Waxing is usually thought of as painful, unpleasant experience. So to redefine the category, we positioned European Wax Center as a luxurious, aspirational service that helps women find their inner strut. I oversaw the creative and design direction for the European Wax Center brand identity, guidelines, brand film & imagery, communications & advertising across all platforms, store redesign and signage.
Photography: Henrik Halvarsson
Agency: StrawberryFrog
