Orexo
Out the Monster
Every year, thousands of people who are prescribed painkillers become accidentally addicted. But because of the stigma that addiction carries, victims are reluctant to even discuss the problem. “Out the Monster” focuses on erasing the shame and starting an open conversation about treatment options. I oversaw art and design direction for Orexo’s Out the Monster campaign, including a 40 page hardbound book, website and social media.
Illustration / Animation: Einar Baldvin
Agency: StrawberryFrog
Awards: Cannes Gold Lion
